Reflaxis commerce & operations platform
A platform built for one of our own ventures.
A custom B2B and B2C eyewear platform supporting product management, inventory, customer accounts, wholesale workflows, ecommerce and business operations.
Operating model
Develop, source, launch, operate.
One connected line of work. Where a brand sits on it depends on the brand, not on a template.
The four stages
01
Develop
Name, positioning, range and packaging, until there is something worth making.
02
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
03
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
04
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
Sourcing and preparation
The unromantic half
The part that decides whether a launch survives its second month.
01
Samples before commitments
Material, finish and tolerance checked in hand, not from a specification sheet.
02
Packaging that survives transit
What arrives damaged costs more than the packaging that would have prevented it.
03
Catalogue data that holds up
Attributes, sizing, imagery and compliance fields, built once and kept correct.
04
Stock where it needs to be
Planning and replenishment, so a listing does not go dark in its best week.
Commerce
Where we sell
Plain platform names. No figures, rankings or performance claims are published on this website.
Amazon
Seller. Listings, catalogue data, inventory and customer service for brands we own.
Walmart
Seller. The same catalogue and fulfilment discipline on Walmart's marketplace.
Direct ecommerce
Operator. Brand-owned storefronts, where the customer relationship stays with the brand.
Multi-brand distribution
Distributor. Buying, holding and moving stock to customers and trade buyers.
SaaS & digital systems
Business systems built around how companies actually work.
We design and develop web-based platforms, dashboards, CRM systems and digital applications for our own ventures and selected businesses. The focus is practical: centralize information, simplify workflows, improve visibility and replace disconnected processes with systems built around the operation.
Custom web applicationsCRM and sales systemsBusiness dashboardsWeb app based websitesCustom CMS platformsB2B portalsCustomer portalsInternal management systemsWorkflow and process systems
Building or replacing a business system?
All Med Canada
A healthcare-focused digital development project.
A web application, mobile application ecosystem and supporting administrative systems.
Business web app dashboards
Centralized management in the browser.
Custom browser-based dashboards for companies requiring centralized management of customers, projects, operations, reporting, inventory or internal workflows.
CRM dashboards for SMEs
A focused alternative to an oversized platform.
Purpose-built CRM systems for small and mid-sized businesses that need a focused alternative to oversized generic CRM platforms.
Roles by brand
We own every brand on this list
None of them is a client account run on someone else's behalf.
| Brand | Our role |
|---|---|
| SHIM Korean Skincare | Brand owner |
| Reflaxis | Brand owner |
| Sticky Rebels | Brand owner |
| Emora X | Brand owner |
Have a product that needs a route to market?
Pick the pathway that fits and the enquiry form will already know why you are writing.