Operating model
Develop, source, launch, operate.
One connected line of work. Where a brand sits on it depends on the brand, not on a template.
The four stages
Develop
Name, positioning, range and packaging, until there is something worth making.
Source
Suppliers, samples, materials and cost, tested before a first run is committed.
Launch
Catalogue data, photography, listings and compliance for the channel it sells on.
Operate
Stock, fulfilment, pricing, returns and customer questions, week after week.
Sourcing and preparation
The unromantic half
The part that decides whether a launch survives its second month.
Samples before commitments
Material, finish and tolerance checked in hand, not from a specification sheet.
Packaging that survives transit
What arrives damaged costs more than the packaging that would have prevented it.
Catalogue data that holds up
Attributes, sizing, imagery and compliance fields, built once and kept correct.
Stock where it needs to be
Planning and replenishment, so a listing does not go dark in its best week.
Commerce
Where we sell
Plain platform names. No figures, rankings or performance claims are published on this website.
Amazon
Seller. Listings, catalogue data, inventory and customer service for brands we own.
Walmart
Seller. The same catalogue and fulfilment discipline on Walmart's marketplace.
Direct ecommerce
Operator. Brand-owned storefronts, where the customer relationship stays with the brand.
Multi-brand distribution
Distributor. Buying, holding and moving stock to customers and trade buyers.
Roles by brand
Not every role applies to every brand
A venture in development has an owner and nothing else. This is the honest version.
| Brand | Our role | Stage |
|---|---|---|
| SHIM Korean Skincare | Brand owner | In development |
| Reflaxis | Brand owner, ecommerce operator | Active venture |
| Sticky Rebels | Brand owner, marketplace seller, ecommerce operator | Active marketplace brand |
| Emora X | Brand owner | In development |
Have a product that needs a route to market?
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